Frequently asked questions

How do you collect the gender data?


We visit a company's leadership team page, we read the bio's, and categorize where pronouns are used. In the event that we are unable to find the information, we will still include the link to leadership page where that data lives.




What companies did you collect data on?


We reviewed the top 1000 online retailers of 2019 which accounted for around $600 billion spent online last year in the U.S.




What if there's no data available?


We've prewritten a tweet for you to use, to ask the company to join the care to share initiative, and make the data public.